Posters with hard to read fonts

Here’s an interesting piece of research I came across the other day. If your research poster has a font that’s a little hard to read, people remember it better. It seems that if your brain has to work a little harder, recall improves. While you need to be careful, you can actually improve the recall of your research poster by making it harder to read.

Of course, that ignores the fact that if something is too hard to read, people will ignore it. So, the trick is to use a font like Monotype Corsiva that makes your brain work just a little harder.

Here’s a link to the article by Daniel Oppenheimer in the Harvard Business Review. There are a number of caveats the author will give you about this, and some insight into why it works.

One of the reasons I love this business is that I learn something new every day!

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About Jay Buckley

Large-format Printer
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