Pixellated logo

One of the most common problems we see with research posters is low resolution logos. This is caused by people copying and pasting the logo from their institution’s web site into their poster.

The low resolution logo looks fine an inch across on your screen (which is 100 dpi), but starts to get pretty choppy when you make it six inches across on your poster, and then 16 dpi.

It’s always best to view your poster at 100% (200% if we will be printing at 200%) to see how your logos, charts and graphs, and photos are looking. If they are blurry, or stair-stepped, that’s usually a resolution problem.

A few suggestions to avoid this:

1. You can usually get a good logo, either from the PR department or a colleague.
2. Often a search for “logo” on the website will yield a good quality jpg or png file.
3. We have an archive of good logos from hundreds of institutions, call us and we’ll email one to you.